*Winner of the RGD Social Good Design Award in 2014!
Kraft’s Celebration Tour (KCT) is a nationwide program which connects Canadians through sharing stories of community pride, perseverance and the love of sport. Every year, Kraft partners with TSN and awards multiple grants of $25,000 to $100,000 to local sports organizations. Whether that’s creating parks, improving baseball fields, or upgrading basketball courts – KCT aims to improve and inspire communities to be more active by building better places to play.
We developed a fully immersive digital content hub where users could nominate their communities, upload photo content when submitting their town, browse through submissions, vote for the grand prize, and watch live streaming of the tour while staying informed about all the phases of the program.
The site creates a story-like experience for the user allowing them to follow a particular community from inception into the contest until the end of the tour. Last year, by the end of the tour we received over 3,000,000 votes.