Many customers aren't aware that Shoppers Drug Mart offers a wide selection of luxury beauty, skin care and prestige fragrance brands. We created a comprehensive digital experience which showcases and informs users about their prestige brands and beauty products through many categories. By featuring rich content such as articles, beauty tips from experts and a detailed store locator, we tied the in-store experience back to digital. I took wireframes done by the UX team and worked on the visual design with the guidance of my design director to establish a simple and elegant look and feel for the site. Besides designing various page types and modules for the site I was also involved in asset production for the launch. Live here.
My Role: User Interface Design
Creative Direction: Bronwyn Anderson
Wires/UX: Parus Sheopuri, Todd Fraser