Hi, I'm Farwa. I conceive digital experiences and architect software products for web & mobile. New site coming soon. Meanwhile, you can browse some archived work from 2014:

Beauty Boutique

Many customers aren't aware that Shoppers Drug Mart offers a wide selection of luxury beauty, skin care and prestige fragrance brands. We created a comprehensive digital experience which showcases and informs users about their prestige brands and beauty products through many categories. By featuring rich content such as articles, beauty tips from experts and a detailed store locator, we tied the in-store experience back to digital. I took wireframes done by the UX team and worked on the visual design with the guidance of my design director to establish a simple and elegant look and feel for the site. Besides designing various page types and modules for the site I was also involved in asset production for the launch. Live here.

My Role: User Interface Design
Creative Direction: Bronwyn Anderson
Wires/UX: Parus Sheopuri, Todd Fraser

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Nudge.ai
Trapeze Rebrand
Trapeze Media
Mobile & Responsive, Web Design
Trapeze Rebrand
Kraft Celebration Tour
Kraft Canada & TSN
Infographics, Web Design
Kraft Celebration Tour
AOS Resource Centre
Army One Source
Web Design
AOS Resource Centre
Shoppersdrugmart.com
Shoppers Drug Mart / Pharmaprix
Mobile & Responsive, Web Design
Shoppersdrugmart.com
30 Days of Beauty
Shoppers Drug Mart / Pharmaprix
Mobile & Responsive, Web Design
30 Days of Beauty
Beauty Boutique
Shoppers Drug Mart
Web Design
Beauty Boutique
Arts & Crafts Rebrand
Arts & Crafts
Branding & Identity, Print, Web Design
Arts & Crafts Rebrand
Indie Ale House
Indie Ale House
Branding & Identity, Infographics, Web Design
Indie Ale House