Designing for Canada's largest Pharmacy retailer was no easy feat. It came with it's own set of challenges and involved a lot of research, discussions, design iterations and some solid team work. But it was an exciting opportunity for a young designer like myself to be involved in a large scale digital rebrand and to help shape the interactive experience by working with the Trapeze team.
After examining what was lacking in the previous site, our goal as an agency was to bring the in-store experience online and create a comprehensive "online resource that helps supports the whole you". Not only did we solution for responsive design which would scale across mobile devices, but we also had to consider bilingualism and create 4 versions: Shoppers English, Shoppers French, Pharmaprix English and Pharmaprix French. Live here.